What Happened?
Shares of action camera company GoPro (NASDAQ:GPRO) jumped 13.1% in the afternoon session as the stock continued a recent positive trend. The action camera maker's stock was on an upswing, gaining over 20% in the previous two weeks. This momentum followed a significant legal victory earlier in the month. On July 11, a U.S. International Trade Commission (ITC) judge ruled that competitor Insta360 had infringed on GoPro's patents related to its HERO camera design and HyperSmooth video stabilization technology.
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What Is The Market Telling Us
GoPro’s shares are extremely volatile and have had 54 moves greater than 5% over the last year. But moves this big are rare even for GoPro and indicate this news significantly impacted the market’s perception of the business.
The previous big move we wrote about was 4 days ago when the stock gained 3.2% as the broader market rally after new economic data showed unexpected strength in the U.S. economy, easing investor concerns about a potential recession.
Investors were encouraged by reports showing U.S. retail sales grew more than anticipated and weekly unemployment claims fell, signaling a resilient consumer and a steady job market.
This environment is generally favorable for consumer discretionary companies like GoPro, as it suggests shoppers may be more willing to spend on non-essential items like action cameras. Also, the second quarter (2025) earnings season got off to a strong start. Quarterly earnings reports released during the week exceeded Wall Street's expectations, fueling investor confidence. Around 50 S&P 500 components reported, with 88% of those exceeding analysts' expectations, FactSet data revealed.
GoPro is down 10.1% since the beginning of the year, and at $0.99 per share, it is trading 40.1% below its 52-week high of $1.65 from November 2024. Investors who bought $1,000 worth of GoPro’s shares 5 years ago would now be looking at an investment worth $193.48.
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